IT AL BEGAN WITH EDMOND


My father, Edmond, had a rare way of living with purpose, passion, and a deep sense of beauty in the everyday. He found inspiration in sun-drenched streets, in long lunches with friends and in the quiet confidence of timeless style. The Riviera was his everything.

Edmonds is my way of honoring that connection. Each piece in the collection reflects the world he loved so deeply. The silhouettes, the textures, the details, all carry echoes of his personality and the effortless elegance that defined him.


MORE THAN A BRAND - A TRIBUTE

Every story begins with your parents. They are the first chapter of who you become. Edmonds is my way of keeping that chapter alive and sharing it with others. It’s a celebration of legacy, personal style and of a life well lived.

Be grateful for where you come from. It shapes everything that follows.

(See picture of Edmond, from family archives)

15 janvier 1957 - 1er juillet 2015 🌹

About the Rose – And why it became our logo

The rose was never just a flower.

It was a memory, a mark, a quiet promise inked into skin first on Edmond’s arm, then on his son’s.

When Edmonds came to life, the rose didn’t need to be designed.

It was already there. Waiting.

A symbol that had always belonged at the heart of our story.

Its soft petals speak of love.

Its thorns, of strength.

Together, they remind us of who we are where we come from, and what we carry forward.

The rose is our logo.

But more than that, it’s our legacy.

Rooted in the past, growing into the future.